fionabae is


Based in Korea, we are an internationally-minded boutique communications firm specializing in architecture, design, food and lifestyle.

Founded in 2012 by Fiona Bae, who formerly headed international communications at Hyundai Motor’s financial unit, Hyundai Card and Hyundai Capital, and was the Director of Corporate and Finance Practice at Edelman’s Seoul office, we practice bridging Korean culture with the world through our in-depth experience in working with international and Korean media and the lifestyle community.

Using our expansive network in leading press and the lifestyle industry, we provide meaningful insight and identify potential partners for multinational companies and organizations interested in entering Korea. For Korean architects, designers and companies wishing to expand globally, we raise their international profile and connect them with the right partners overseas.

Passionate in promoting Korean culture, we organize private VIP tours to help you discover fascinating parts of Seoul with our friends who are Korea’s leading architects, designers and chefs.