Seoul-raised and London-based, Fiona Bae is passionate about bridging Korea with the rest of the world. She is the author of Make Break Remix: The Rise of K-style published by Thames & Hudson, which came out in September 2022. Through her international communications consultancy fionabae ltd. founded in 2012, she consults with artists, designers, architects, cultural institutions, and brands with strong artistic visions. she supports multinational brands and agencies to comprehend korea and gain a foothold in a new cultural capital. She also leads communications for frieze seoul.