· Frieze Seoul
Fiona is leading communications for Frieze Seoul which is coming to Asia for the first time in September 2022. On top of talking to the press, she is engaging with the movers and shakers of contemporary Korean culture and is helping Frieze Seoul put an already exciting city of Seoul onto a global culture map.
· The Korean Pavilion at the Venice Biennale in 2019 and 2021
Fiona was in charge of international communications for the Korean Pavilion at Venice Biennale in 2019 and 2021. Supporting a talented curator Kim Hyunjin in 2019, the first female director of the Korean Pavilion, and an architect with a bold vision Shin Hae-won in 2021, she contributed to making the Korean Pavilion one of most talked about in Venice. She also worked closely with Hae-won on her efforts to lead Curators Collective which gathered over 50 curators from National Pavilions.
· Teo Yang Studio
Teo is Asia’s prominent designer who pioneered in modernising the traditional Korean aesthetics. Fiona first met Teo in Hong Kong when he was promoting his collaboration with Savoir Bed in 2015 and supported him to gain international fame over the years.
· intg.
Fiona met intg. while promoting Autograph Collection Ryse Hotel in Seoul, that intg. led its interior design. Led by an amazingly talented young couple, intg. is bringing a fresh outlook to spaces in Seoul by mixing colours and texture in an exquisite way.
· The System Lab
Led by Professor Chanjong Kim, The System Lab brings the best system to the client without insisting on architect’s own design language. From the Healing Stay Kosmos, which won the best hotel in Wallpaper*’s Design Awards to Hana Bank’s building, Chanjoong’s buildings make you stop and reflect.
· Seoul’s first City Architect Seung H. Sang of Irojae
While many companies and the government were looking for international starchitect to bring a new landmark, Seung H. Sang, one of the most respected architects in Korea, tell people Seoul’s best landmarks are the four mountains surrounding the historic city. As Seoul’s first City Architect, he shifted the direction of Seoul from rapid growth to regeneration.
· Hyundai Card and Hyundai Capital
Fiona led international communications of Hyundai Card and Hyundai Capital for over ten years both from the in-house and agencies side. Fiona helped position the company as one of the most innovative companies with strong cultural marketing by generating impactful interview stories with its CEO Ted Chung in the Financial Times, Wall Street Journal, Bloomberg Businessweek among others.
· Paradise City
Fiona led international communications around the opening of Art Space in Paradise City and managed interviews with Jeff Koons and Paradise Group’s vice chairman who created Artainment for Korea’s largest integrated resort which combines art and entertainment with an impressive art collection and exhibitions.