we bridge korea with the world

Fiona Bae Founder & CEO

 Born and raised in Korea, Fiona Bae is proud of her heritage and passionate about promoting her country and culture. She is the author of Make Break Remix: The Rise of K-Style published by Thames & Hudson and provided commentary on the success of Korean culture for the Financial Times, The Economist, Forbes, Wallpaper*, Monocle Radio, Tatler Asia, Frankfurter Allgemeine Zeitung, Il Sole 24 Ore, and Dazed, among others. She has written about Korean arts, design, fashion, and K-beauty for British Vogue, Wallpaper*, Frieze Magazine, Kinfolk, Tatler Asia, Service 95, Loewe Magazine(Fanzine), and Korea's Noblesse Magazine, Luxury Magazine, and Monthly Design. She interviewed RM of BTS for the cover of 032C magazine. She ran Korean culture workshops for the UK Parliament delegation to Korea and Hyundai Motor’s global marketing executives group. She spoke about the social and historical context and creative process behind the success of contemporary Korean culture at the DLD Conference in Munich, the Korea Society and the National Arts Club in NYC, and KEY in Paris.

Fiona has her own consultancy that bridges Korean culture and the rest of the world by promoting Korean artists, designers, and architects internationally and by supporting international institutions and brands connect with Korea. She organizes Korean culture immersion trips for a private group to meet with Korea’s leading artists, architects and designers. She conducted research on Korea's nation-building through design perspectives for M+ in Hong Kong and managed its Korea research trip for its senior curators. She advises Thames & Hudson on commissioning books on Korean culture. She provided the messaging workshop for Hyundai Motor Europe to reflect contemporary Korean culture in its marketing. She provided consulting for William Grant & Sons regarding its collaboration with an established Korean artist Ha Chong Hyun. She is the Korean partner for The Museum Box, a consultancy that produces travelling exhibitions for museums, San Marco Art Centre(SMAC), a new contemporary art museum in Venice, and a branding agency Marc & Chantal specialised in hospitality and cultural heritage.  

She has handled communications for Frieze Seoul for the past four years and represented the Korean Pavilion at the Venice Biennale and the Seoul Museum of Art(SEMA). She helps Wallpaper*’s in-house creative arm Bespoke work with Korean clients.

Following graduation from Seoul’s Yonsei University, she has lived around the world, including working at the UN headquarters and global communications consultancy Edelman in New York, and spending four years in Hong Kong, and now resides in London, which has helped her shape international perspectives on Korean culture.