we bridge korea with the world

Fiona Bae Founder & CEO

Fiona Bae was born and raised in Korea and is proud of her heritage and passionate about promoting her country and culture. Following graduation from Seoul’s Yonsei University, she has lived around the world, including stints at the UN, global communications consultancy Edelman’s headquarters in New York, four years in Hong Kong, and now resides in London.

Fiona has her own consultancy that looks to bridge Korean culture and the rest of the world by promoting Korean artists, designers, and architects internationally and by supporting international art institutions and brands interested in Korea. She handles communications for Frieze Seoul and represented the Korean Pavilion at the Venice Biennale. She worked with M+ Museum in Hong Kong, major Korean food festivals, and many startups.

Stories about how her clients are transforming Seoul’s urban life and its design and art scenes have appeared in the Financial Times, The New York Times, Wall Street Journal, Guardian, BBC, The Economist, Le Figaro, Monocle Magazine and Wallpaper*.

She has written for British Vogue, Wallpaper* and Service 95.

When not evangelising about Korea, she spends her time with her husband, a 12th Generation Gin Distiller George of Thames Distillers, and her son Jun (who her husband promises was not named after a Juniper Berry) She is launching a Korean gin that she developed with George using Korean botanicals she sourced from Korea.