Seoul-raised and London-based, Fiona Bae is passionate about bridging Korea with the rest of the world. She is the author of Make Break Remix: The Rise of K-style rpublished by Thames & Hudson, which came out in September 2022. Through her branding and international communications consultancy fionabae ltd. founded in 2012, she consults with artists, designers, architects, cultural institutions with a strong vision. she supports multinational brands and agencies to comprehend korea and gain a foothold in a new cultural capital, including organising korean culture immersion trips and workshops.